
2024–2026
Client:
Visa
Visa Payments Forum
User Experience
User Interface
Wayfinding
Onsite Installation
Motion
B2B Conference
While at:
Imagination

2024–2026
Client:
Visa
Visa Payments Forum
User Experience
User Interface
Wayfinding
Onsite Installation
Motion
B2B Conference
While at:
Imagination

2024–2026
Client:
Visa
Visa Payments Forum
User Experience
User Interface
Wayfinding
Onsite Installation
Motion
B2B Conference
While at:
Imagination
Context
Visa Payments Forum is a yearly global conference for Visa to present their latest product innovations, offer insights on the current state and future of the payments industry, and cultivate connections with existing and prospective clients. Imagination, whose scope continues to grow year over year, handles a large portion of the 3 day event, including but not limited to: visual identity development, spatial design, on-and-off-stage content creation, and building the Marketplace, beating heart of the Forum where Visa teams present product demos and attendee connections spark.
Context
Visa Payments Forum is a yearly global conference for Visa to present their latest product innovations, offer insights on the current state and future of the payments industry, and cultivate connections with existing and prospective clients. Imagination, whose scope continues to grow year over year, handles a large portion of the 3 day event, including but not limited to: visual identity development, spatial design, on-and-off-stage content creation, and building the Marketplace, beating heart of the Forum where Visa teams present product demos and attendee connections spark.
Strategic objective
Build up the status of VPF to go beyond a simple B2B gathering and rise to the level of a must-attend event for payments media and professionals alike.
Strategic objective
Build up the status of VPF to go beyond a simple B2B gathering and rise to the level of a must-attend event for payments media and professionals alike.
My role
Registration site and email communication
LED Wayfinding totems
Mobile app for attendees to track agenda items, make connections, etc.
Massive LED “Cube” displaying event branding, schedule, messaging, etc.
Generative-AI-powered photo activation
Touchscreen app that outlines Visa’s travel-related offerings
Soccer penalty game with tablet-based scorekeeping and digital leaderboard
One-off content creation for Marketplace booths
Registration site and email communication
Massive LED “Cube” displaying event branding, schedule, messaging, etc.
Soccer penalty game with tablet-based scorekeeping and digital leaderboard
LED Wayfinding totems
Generative-AI-powered photo activation
One-off content creation for Marketplace booths
Mobile app for attendees to track agenda items, make connections, etc.
Touchscreen app that outlines Visa’s travel-related offerings
Registration site and email communication
Massive LED “Cube” displaying event branding, schedule, messaging, etc.
Soccer penalty game with tablet-based scorekeeping and digital leaderboard
LED Wayfinding totems
Generative-AI-powered photo activation
One-off content creation for Marketplace booths
Mobile app for attendees to track agenda items, make connections, etc.
Touchscreen app that outlines Visa’s travel-related offerings
Registration site
2026 version shown here
Registration site
2026 version shown here
The Cube
Massive LED “cube” displaying event branding, videos, schedule, and other dynamic content ('24, '25, '26)
How it works
The Cube
How it works
The Cube
How it works
Event app
2025 version shown here, using the Eventfinity platform
Event app
2025 version shown here, using the Eventfinity platform















Digital Wayfinding
LED and SEG totems ('25, '26)
Digital Wayfinding
LED and SEG totems ('25, '26)
Travel with Visa
Touchscreen app that outlines Visa’s travel-related offerings (2026)
Travel with Visa
Touchscreen app that outlines Visa’s travel-related offerings (2026)
Visa F1 photobooth
AI-powered photo activation
How it works
Visa F1 photobooth
How it works
Visa F1 photobooth
How it works














