Visa Payments Forum

User Experience

User Interface

Wayfinding

Onsite Installation

Motion

B2B Conference

While at:

Imagination

Context

Visa Payments Forum is a yearly global conference for Visa to present their latest product innovations, offer insights on the current state and future of the payments industry, and cultivate connections with existing and prospective clients. Imagination, whose scope continues to grow year over year, handles a large portion of the 3 day event, including but not limited to: visual identity development, spatial design, on-and-off-stage content creation, and building the Marketplace, beating heart of the Forum where Visa teams present product demos and attendee connections spark.

Strategic Objective

Build up the status of VPF to go beyond a simple B2B gathering and rise to the level of a must-attend event for payments media and professionals alike.