Instaview Door-in-Door - LG

As part of LG’s 630° campaign to launch their new Instaview Door-in-Door fridge, RQ Agency asked Magnetic to help them create a refreshing experience at the heart of the Westfield World Trade Center, under the gorgeous Oculus’ architecture. Passersby were invited to interact with the latest LG kitchen appliances, before being surprised by dancers performing a choreography emphasizing the “knock-to-see” feature of the new fridge.

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